Results Conversions: 10,000+ Revenue: $111,243 Followers Gained: 31,500
Five CBD is an online full-spectrum CBD brand. They have been a loyal client since October of 2019 and have secured numerous viral wins during our activations together. Their goal was to drive awareness, followers, and online conversion for their new brand launch and gummy bottle giveaway (free bottle + $10.50 shipping).
Our strategy was to leverage a combination of 43 cannabis-focused creators and meme pages to produce comedic viral content and educational reviews around their new brand. When DoggFace went viral, we were a first mover during the pique of his popularity and secured a sponsorship that replicated his viral video. As a result, Five CBD achieved more than 1.8 million views on the asset.
Another big win was a video we did with the most influential YouTube cannabis creator. The video was titled, 'I Quit Smoking For a Week.' This provoked extreme curiosity as DopeAsYola is known for being a heavy consumer. He supplemented his typical smoking regimen with Five CBD instead. This video achieved more than 960,000 views and still gets viewership one year later.